|The Magic Of Mineral MakeUp|
|Written by Egypt Eve|
|Friday, 21 September 2012 14:42|
Mineral make-up has become something of a beauty buzzword in recent years with many major cosmetics houses now churning out products with ‘mineral’ in the name. Gone are the days when the term was beauty-speak for loose powder foundation and perhaps a bronzer or blush. Nowadays mineral products are everywhere. You can find everything from high-end luxe labels to bargain basement drug-store ranges. They’re becoming so common that if you wanted, you could turn your entire make-up routine mineral!
Many foundations, lipsticks, eyeshadows and even nail varnishes are now being flaunted by beauty companies for having had a helping hand from mother nature. Companies, aware that consumers are taking an interest in what they are putting on their faces, are keen to emphasise the purity of their products.Mineral pioneers bareMinerals (available at Sephora in The Dubai Mall) launched its first products in the 1970s and claim its formula “represents the ideal mix of make-up and skincare” and that its products offer “problem-solving cosmetics that perfect and pamper the complexion”. The company even goes as far as to say its products are so pure you can sleep in them.
Beauty company Jane Iredale says its mineral cosmetics are “so effective” and good for the skin that they are “recommended by plastic surgeons, dermatologists and skincare professionals”.
Even mainstream make-up brands are keen to jump on the mineral make-up bandwagon. Estée Lauder has added a ‘mineral rich’ loose powder to its Double Wear range, while Clinque’s ever-popular Even Better Makeup boasts what the company calls a “unique mineral blend”.
So what’s the official word on minerals, and do we owe it to our skin to make the switch from our usual chemical-laden products?
Know what’s inside
While few us make a point of scrutinising the labels of cosmetics before we buy them unless we know there is something our skin cannot tolerate, it is interesting and important to compare the ingredients of a typical liquid foundation with what’s in the powdered mineral version.
Most mineral companies brag of the ‘buildability’ of their products. This means coverage can be adjusted from sheer to full depending on the way it’s applied. But there is no denying that the thought of buffing on heavy layers to give full coverage can be off-putting and a potential stumbling block for the first-time user. Surely all those pots of powder are a huge, dusty mess just waiting to happen. Not at all, says professional make-up artist and spokesperson for mineral make-up company Bellapierre, Dani Guinsberg.
“Mineral make-up is possibly the most easy make-up out there. I would say it is actually easier than general foundations. It’s as easy as making a few sweeps with the right brush and some simple blending,” Dani says.
She recommends the skin is prepped before the minerals are applied, explaining that a good, clean, moisturised canvas will ensure a lasting and even base, which will require little or no re-touching.
“Moisturiser is a real must,” she says, “A primer is not essential unless you have extremely dry, blemished or mature skin – minerals go on so smoothly, and they also contain a naturally occurring sunscreen, so they will protect your skin all day.”
Mineral make-up seems to tick all the boxes: it’s better for sensitive skin, can last a long time, is easy to apply and offers different levels of coverage. Since there are so many ranges out there to choose from, it’s just a matter of experimenting until you find your perfect mineral match. Happy hunting!
|Last Updated on Friday, 14 February 2014 00:09|